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Author Question: The Internet has had a significant influence on advertising in all of the following ways except (Read 34 times)

Bernana

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Question 1

Behavioral economics


◦ blends insights from sociology and economics.
◦ suggests that too much variety may be welfare enhancing.
◦ has contributed to microeconomics but not to macroeconomics.
◦ suggests that consumers purchase health club memberships instead of paying per visit in an attempt to commit themselves to an exercise regime.

Question 2

The Internet has had a significant influence on advertising in all of the following ways 
except


◦ the Internet allows firms to actively interact with customers.
◦ the Internet has improved firms' ability to target specific markets.
◦ the Internet has reduced the level and transparency of informational advertising.
◦ the Internet has reduced spending on advertising.


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Marked as best answer by Bernana on Apr 19, 2019

Ahernandez18

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Ahernandez18

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