Author Question: Given that there is a window of advertising opportunity, advertising's job is to influence the ... (Read 37 times)

michelleunicorn · **on:** Jun 29, 2018

Given that there is a window of advertising opportunity, advertising's job is to influence the purchase, and recency planning's job is to place the message in that window.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Makers in the VALSTM classification framework tend to buy the finer things in life.
a. True
b. False
Indicate whether the statement is true or false