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Author Question: Software Entrepreneurial Venture (Scenario)Theodore and James have formed TJ Soft, an ... (Read 100 times)

09madisonrousseau09

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Software Entrepreneurial Venture (Scenario)

Theodore and James have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers. Their company, which includes TJ Soft stores, is looking for opportunities in the future that include international operations.


A foreign company wants to be able to copy and manufacture TJ Soft programs and sell them in its stores. What would be an appropriate approach for them to use?
◦ renting
◦ appropriating
◦ licensing
◦ franchising


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Marked as best answer by 09madisonrousseau09 on May 20, 2019

meow1234

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Arii_bell

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Software Entrepreneurial Venture (Scenario)

Theodore and James have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers. Their company, which includes TJ Soft stores, is looking for opportunities in the future that include international operations.


A firm in South America wants to open a TJ Store in a shopping mall. What is the best approach for this firm?
◦ foreign subsidiary
◦ franchise
◦ strategic alliance
◦ licensing agreement






sabina

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Software Entrepreneurial Venture (Scenario)

Theodore and James have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers. Their company, which includes TJ Soft stores, is looking for opportunities in the future that include international operations.


A game company in Thailand wants TJ Soft to join it and work together to create a new game that bears the brand name of both companies. What would be an appropriate approach for this venture?
◦ global strategic alliance
◦ franchise
◦ licensing agreement
◦ joint venture



whitcassie

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