Software Entrepreneurial Venture (Scenario)Theodore and James ...

[09madisonrousseau09]

Software Entrepreneurial Venture (Scenario)

Theodore and James have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers. Their company, which includes TJ Soft stores, is looking for opportunities in the future that include international operations.


A foreign company wants to be able to copy and manufacture TJ Soft programs and sell them in its stores. What would be an appropriate approach for them to use?
◦ renting
◦ appropriating
◦ licensing
◦ franchising

[meow1234]

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[Arii_bell]

Software Entrepreneurial Venture (Scenario)

Theodore and James have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers. Their company, which includes TJ Soft stores, is looking for opportunities in the future that include international operations.


A firm in South America wants to open a TJ Store in a shopping mall. What is the best approach for this firm?
◦ foreign subsidiary
◦ franchise
◦ strategic alliance
◦ licensing agreement

[mrphibs]

franchise

[Arii_bell]

Thanks

[mrphibs]

Welcome

[sabina]

Software Entrepreneurial Venture (Scenario)

Theodore and James have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers. Their company, which includes TJ Soft stores, is looking for opportunities in the future that include international operations.


A game company in Thailand wants TJ Soft to join it and work together to create a new game that bears the brand name of both companies. What would be an appropriate approach for this venture?
◦ global strategic alliance
◦ franchise
◦ licensing agreement
◦ joint venture

[whitcassie]

global strategic alliance