This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following most accurately reflects the current thinking about the use of subliminal ... (Read 65 times)

nmorano1

  • Hero Member
  • *****
  • Posts: 598
on: Jun 4, 2019

Question 1

When Coca-Cola embeds sexual images in their advertising, they are using ________.
◦ threshold marketing
◦ sensory marketing
◦ attention marketing
◦ subliminal perception

Question 2

Which of the following most accurately reflects the current thinking about the use of subliminal perception in marketing promotion and advertising?
◦ Subliminal messages are below the threshold of perception, so they cannot be utilized in marketing.
◦ There is some evidence that subliminal perception can have limited effects, but the effects are not specific enough to make subliminal messages effective in advertising.
◦ It comes down to a matter of attention. If a viewer will pay enough attention to a subliminal message, then it can have specific effects.
◦ Subliminal ads can be effective, but customers do not like them; therefore marketers avoid them.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by nmorano1 on Jun 4, 2019

coreycathey

  • Sr. Member
  • ****
  • Posts: 333
Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 39% of students answer this correctly


nmorano1

  • Member
  • Posts: 598
Reply 2 on: Jun 4, 2019
:D TYSM

bigcheese9

  • Member
  • Posts: 333
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Calcitonin is a naturally occurring hormone. In women who are at least 5 years beyond menopause, it slows bone loss and increases spinal bone density.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

There are more bacteria in your mouth than there are people in the world.

Past and current ranges of the grizzly bear. Past and current ranges of the grizzly bear.
Critical thinking and the evaluation process Critical thinking and the evaluation process
Critical thinking model for safety assessment Critical thinking model for safety assessment
Concentric double-pipe heat exchanger for co-current flow Concentric double-pipe heat exchanger for co-current flow
Current FDA Pregnancy Category Ratings with Examples Current FDA Pregnancy Category Ratings with Examples
Current Geopolitics and Civil Liberties Current Geopolitics and Civil Liberties
Video: Functional zones in a mitochondrion

For a complete list of videos, visit our video library