This topic contains a solution. Click here to go to the answer

Author Question: Which of the following most accurately reflects the current thinking about the use of subliminal ... (Read 47 times)

nmorano1

  • Hero Member
  • *****
  • Posts: 598

Question 1

When Coca-Cola embeds sexual images in their advertising, they are using ________.
◦ threshold marketing
◦ sensory marketing
◦ attention marketing
◦ subliminal perception

Question 2

Which of the following most accurately reflects the current thinking about the use of subliminal perception in marketing promotion and advertising?
◦ Subliminal messages are below the threshold of perception, so they cannot be utilized in marketing.
◦ There is some evidence that subliminal perception can have limited effects, but the effects are not specific enough to make subliminal messages effective in advertising.
◦ It comes down to a matter of attention. If a viewer will pay enough attention to a subliminal message, then it can have specific effects.
◦ Subliminal ads can be effective, but customers do not like them; therefore marketers avoid them.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by nmorano1 on Jun 4, 2019

coreycathey

  • Sr. Member
  • ****
  • Posts: 333
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 39% of students answer this correctly




nmorano1

  • Member
  • Posts: 598
Reply 2 on: Jun 4, 2019
Wow, this really help


chjcharjto14

  • Member
  • Posts: 342
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

The ratio of hydrogen atoms to oxygen in water (H2O) is 2:1.

Did you know?

Approximately one in four people diagnosed with diabetes will develop foot problems. Of these, about one-third will require lower extremity amputation.

Did you know?

Congestive heart failure is a serious disorder that carries a reduced life expectancy. Heart failure is usually a chronic illness, and it may worsen with infection or other physical stressors.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

For a complete list of videos, visit our video library