Author Question: Which of the following most accurately reflects the current thinking about the use of subliminal ... (Read 41 times)

nmorano1 · **on:** Jun 4, 2019

Question 1

When Coca-Cola embeds sexual images in their advertising, they are using ________.
◦ threshold marketing
◦ sensory marketing
◦ attention marketing
◦ subliminal perception

Question 2

Which of the following most accurately reflects the current thinking about the use of subliminal perception in marketing promotion and advertising?
◦ Subliminal messages are below the threshold of perception, so they cannot be utilized in marketing.
◦ There is some evidence that subliminal perception can have limited effects, but the effects are not specific enough to make subliminal messages effective in advertising.
◦ It comes down to a matter of attention. If a viewer will pay enough attention to a subliminal message, then it can have specific effects.
◦ Subliminal ads can be effective, but customers do not like them; therefore marketers avoid them.

coreycathey · **Reply #1 on:** Jun 4, 2019

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