Question 1
________ perspective is best summarized by the saying "The whole is greater than the sum of its parts."
◦ Gestalt
◦ Weber's law
◦ Kansei
◦ Freudian traits analysis
Question 2
A Green Giant ad campaign relied on the ________ when it used a redesigned package for Green Giant products that showed the Green Giant in a "sea of green." It was felt that the Green Giant products were not unified under a common design banner.
◦ Closure principle
◦ Similarity principle
◦ Figure-ground principle
◦ Subliminal principle