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Author Question: Consumers are more likely to be aware of stimuli that relate to their current needs. This is an ... (Read 61 times)

ghost!

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on: Jun 4, 2019

Question 1

All consumers carry schemata in their minds when they enter the marketplace. According to the principles of perceptual vigilance and defense, a marketer should be careful to create a promotion for the new product that ________.
◦ requires that customers defend their current views about the product category
◦ is simple and easy to understand
◦ conforms to the consumers' schemata
◦ violates the customers' schemata

Question 2

Consumers are more likely to be aware of stimuli that relate to their current needs. This is an example of perceptual vigilance.
◦ true
◦ false
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by ghost! on Jun 4, 2019

emsimon14

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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ghost!

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Reply 2 on: Jun 4, 2019
Excellent

xiazhe

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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