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Author Question: Consumers are more likely to be aware of stimuli that relate to their current needs. This is an ... (Read 67 times)

ghost!

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Question 1

All consumers carry schemata in their minds when they enter the marketplace. According to the principles of perceptual vigilance and defense, a marketer should be careful to create a promotion for the new product that ________.
◦ requires that customers defend their current views about the product category
◦ is simple and easy to understand
◦ conforms to the consumers' schemata
◦ violates the customers' schemata

Question 2

Consumers are more likely to be aware of stimuli that relate to their current needs. This is an example of perceptual vigilance.
◦ true
◦ false


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Marked as best answer by ghost! on Jun 4, 2019

emsimon14

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ghost!

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Reply 2 on: Jun 4, 2019
Wow, this really help


zacnyjessica

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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