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Author Question: In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale ... (Read 212 times)

jc611

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Question 1

Jill was planning on traveling over spring break, but she didn't want to spend a lot of money on the airfare. Even though it took more time, she went online to get tickets instead of going to a travel agent. What theory of motivation best explains Jill's behavior?
◦ Expectancy theory
◦ Theory of cognitive dissonance
◦ Drive theory
◦ Instinct theory

Question 2

In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale value of its car. The company is trying to appeal to which of the following consumer needs?
◦ Hedonic needs
◦ Sentiment needs
◦ Utilitarian needs
◦ Biogenic needs


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Marked as best answer by jc611 on Jun 4, 2019

skipfourms123

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jc611

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Reply 2 on: Jun 4, 2019
Excellent


okolip

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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