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Author Question: In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale ... (Read 215 times)

jc611

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on: Jun 4, 2019

Question 1

Jill was planning on traveling over spring break, but she didn't want to spend a lot of money on the airfare. Even though it took more time, she went online to get tickets instead of going to a travel agent. What theory of motivation best explains Jill's behavior?
◦ Expectancy theory
◦ Theory of cognitive dissonance
◦ Drive theory
◦ Instinct theory

Question 2

In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale value of its car. The company is trying to appeal to which of the following consumer needs?
◦ Hedonic needs
◦ Sentiment needs
◦ Utilitarian needs
◦ Biogenic needs
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by jc611 on Jun 4, 2019

skipfourms123

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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jc611

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Reply 2 on: Jun 4, 2019
Excellent

cpetit11

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Reply 3 on: Yesterday
:D TYSM

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