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Author Question: Norma Shields is a researcher investigating lifestyles of the rich and famous. This week she is ... (Read 41 times)

schs14

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on: Jun 4, 2019

Question 1

________ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology, or otherwise hold an attitude or use a medium.
◦ Psychographics
◦ Promotional segmentations
◦ Lifestyles
◦ AIO measures

Question 2

Norma Shields is a researcher investigating lifestyles of the rich and famous. This week she is examining her target audience's views on food, the media, fashion, and recreation. Which of the AIO categories does Norma seem to be working on now?
◦ Activities
◦ Demographics
◦ Opinions
◦ Interests
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by schs14 on Jun 4, 2019

beccamahon

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Reply #1 on: Jun 4, 2019
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schs14

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Reply 2 on: Jun 4, 2019
Great answer, keep it coming :)

bitingbit

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Reply 3 on: Yesterday
Excellent

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