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Author Question: Norma Shields is a researcher investigating lifestyles of the rich and famous. This week she is ... (Read 40 times)

schs14

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Question 1

________ are the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology, or otherwise hold an attitude or use a medium.
◦ Psychographics
◦ Promotional segmentations
◦ Lifestyles
◦ AIO measures

Question 2

Norma Shields is a researcher investigating lifestyles of the rich and famous. This week she is examining her target audience's views on food, the media, fashion, and recreation. Which of the AIO categories does Norma seem to be working on now?
◦ Activities
◦ Demographics
◦ Opinions
◦ Interests


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Marked as best answer by schs14 on Jun 4, 2019

beccamahon

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schs14

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Reply 2 on: Jun 4, 2019
YES! Correct, THANKS for helping me on my review


amynguyen1221

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Reply 3 on: Yesterday
Excellent

 

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