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Author Question: A marketing study found that respondents believed that a dark-haired model would be more effective ... (Read 103 times)

yoooooman

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on: Jun 4, 2019
A marketing study found that respondents believed that a dark-haired model would be more effective in selling gold jewelry than a blond-haired celebrity would if the dark-haired celebrity was not perceived to be ethnic. What two ideas of using celebrities as communication sources are most likely to be at work here?
◦ The celebrity's image should embody cultural meanings that contrast with the product's cultural stereotypic image.
◦ The celebrity's image should match that of the product, and blond-haired models are too common for the exclusive image of gold.
◦ Celebrities should be attractive, but not too attractive.
◦ The celebrity's image should match that of the product and should embody cultural meaning.
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Marked as best answer by yoooooman on Jun 4, 2019

ashely1112

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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yoooooman

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Reply 2 on: Jun 4, 2019
Excellent

tkempin

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Reply 3 on: Yesterday
Wow, this really help

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