This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A marketing study found that respondents believed that a dark-haired model would be more effective ... (Read 110 times)

yoooooman

  • Hero Member
  • *****
  • Posts: 557
on: Jun 4, 2019
A marketing study found that respondents believed that a dark-haired model would be more effective in selling gold jewelry than a blond-haired celebrity would if the dark-haired celebrity was not perceived to be ethnic. What two ideas of using celebrities as communication sources are most likely to be at work here?
◦ The celebrity's image should embody cultural meanings that contrast with the product's cultural stereotypic image.
◦ The celebrity's image should match that of the product, and blond-haired models are too common for the exclusive image of gold.
◦ Celebrities should be attractive, but not too attractive.
◦ The celebrity's image should match that of the product and should embody cultural meaning.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by yoooooman on Jun 4, 2019

ashely1112

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 25% of students answer this correctly


yoooooman

  • Member
  • Posts: 557
Reply 2 on: Jun 4, 2019
:D TYSM

alexanderhamilton

  • Member
  • Posts: 334
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

More than 30% of American adults, and about 12% of children utilize health care approaches that were developed outside of conventional medicine.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

The first dark spot observed on Uranus. Image obtained by the HST ACS in 2006. The first dark spot observed on Uranus. Image obtained by the HST ACS in 2006.
The human integration pyramid care model The human integration pyramid care model
The areas in which reading-associated increases in activity were observed in the fMRI study of ... The areas in which reading-associated increases in activity were observed in the fMRI study of ...
Effective Leadership and Management in Nursing, 9th Edition Effective Leadership and Management in Nursing, 9th Edition
Allyl isothiocyanate, ball and stick model Allyl isothiocyanate, ball and stick model
Dark Blue Eye Color Dark Blue Eye Color
Video: Protein digestion - stomach & small intestine

For a complete list of videos, visit our video library