This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A marketing study found that respondents believed that a dark-haired model would be more effective ... (Read 118 times)

yoooooman

  • Hero Member
  • *****
  • Posts: 557
on: Jun 4, 2019
A marketing study found that respondents believed that a dark-haired model would be more effective in selling gold jewelry than a blond-haired celebrity would if the dark-haired celebrity was not perceived to be ethnic. What two ideas of using celebrities as communication sources are most likely to be at work here?
◦ The celebrity's image should embody cultural meanings that contrast with the product's cultural stereotypic image.
◦ The celebrity's image should match that of the product, and blond-haired models are too common for the exclusive image of gold.
◦ Celebrities should be attractive, but not too attractive.
◦ The celebrity's image should match that of the product and should embody cultural meaning.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by yoooooman on Jun 4, 2019

ashely1112

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 25% of students answer this correctly


yoooooman

  • Member
  • Posts: 557
Reply 2 on: Jun 4, 2019
Thanks for the timely response, appreciate it

amandalm

  • Member
  • Posts: 306
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Colchicine is a highly poisonous alkaloid originally extracted from a type of saffron plant that is used mainly to treat gout.

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Did you know?

More than 20 million Americans cite use of marijuana within the past 30 days, according to the National Survey on Drug Use and Health (NSDUH). More than 8 million admit to using it almost every day.

Did you know?

In most cases, kidneys can recover from almost complete loss of function, such as in acute kidney (renal) failure.

The leaky-barrel model: a settling-point model of eating and body weight homeostasis. The leaky-barrel model: a settling-point model of eating and body weight homeostasis.
How the Wernicke-Geschwind model works in a person who is responding to a heard question and reading ... How the Wernicke-Geschwind model works in a person who is responding to a heard question and reading ...
Study egocentrism in children Study egocentrism in children
Cannons - Footsteps In The Dark (The Isley Brothers Cover) Cannons - Footsteps In The Dark (The Isley Brothers Cover)
A field study of guppy life history evolution. A field study of guppy life history evolution.
Conceptual model of sleep health Conceptual model of sleep health
Video: Muscular System Animation

For a complete list of videos, visit our video library