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Author Question: A politician attempts to gain support for her campaign for mayor by releasing a poll showing that ... (Read 111 times)

aabwk4

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on: Jun 4, 2019

Question 1

________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes.
◦ Emotional appeal
◦ Comparative advertising
◦ Conclusion advertising
◦ Cognitive differentiation

Question 2

A politician attempts to gain support for her campaign for mayor by releasing a poll showing that almost 70 percent of the city's voters support her position on property taxes. What basic psychological principle is the politician using to persuade voters that she should be the next mayor?
◦ Authority
◦ Consensus
◦ Liking
◦ Consistency
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by aabwk4 on Jun 4, 2019

kthug

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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aabwk4

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Reply 2 on: Jun 4, 2019
Excellent

juliaf

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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