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Author Question: A politician attempts to gain support for her campaign for mayor by releasing a poll showing that ... (Read 104 times)

aabwk4

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Question 1

________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes.
◦ Emotional appeal
◦ Comparative advertising
◦ Conclusion advertising
◦ Cognitive differentiation

Question 2

A politician attempts to gain support for her campaign for mayor by releasing a poll showing that almost 70 percent of the city's voters support her position on property taxes. What basic psychological principle is the politician using to persuade voters that she should be the next mayor?
◦ Authority
◦ Consensus
◦ Liking
◦ Consistency


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Marked as best answer by aabwk4 on Jun 4, 2019

kthug

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aabwk4

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Reply 2 on: Jun 4, 2019
Gracias!


Dominic

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Reply 3 on: Yesterday
Excellent

 

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