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Author Question: The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use ... (Read 196 times)

azncindy619

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Question 1

The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.

Write the company's null and alternative hypotheses.

Question 2

The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.

In this context describe a Type I error and the impact such an error would have on the company.


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Marked as best answer by azncindy619 on Aug 30, 2019

ecox1012

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