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Author Question: The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use ... (Read 46 times)

anjilletteb

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The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.

Based on the data they collected during the trial the research department found that a 98% confidence interval for the proportion of all consumers who might buy Crest toothpaste was (16%, 28%). What conclusion should the company reach about the new marketing campaign? Explain.


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Marked as best answer by anjilletteb on Aug 30, 2019

Pariscourtney

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anjilletteb

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Reply 2 on: Aug 30, 2019
YES! Correct, THANKS for helping me on my review


mcabuhat

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Reply 3 on: Yesterday
Excellent

 

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