Author Question: Why do you think that Terry Lanni is so upbeat about the future of the industry? What will be an ... (Read 45 times)

BrownTown3 · **on:** Sep 11, 2019

Question 1

The National Association of High School Music Teachers (760 delegates) has just finished a three-day convention in your city. List examples of follow-up activities.

What will be an ideal response?

Question 2

Why do you think that Terry Lanni is so upbeat about the future of the industry?

What will be an ideal response?

sultansheikh · **Reply #1 on:** Sep 11, 2019

Answer 1

Make a personal call to the event planner.
Send personalized note from the CVB president or a local elected official.
Invite delegates back with a special incentive.
Send clippings from local press coverage of the event.
Try to book its next meeting.

Answer 2

Lanni believes that the domestic market is saturated but not international markets and his company is well positioned to develop gaming properties overseas.