Author Question: What would have been your advice for Mr. Eisner of Disney when building and opening Euro Disney? ... (Read 104 times)

ETearle · **on:** Sep 11, 2019

Question 1

Is the life cycle of a hotel any different from that of an airline?

What will be an ideal response?

Question 2

What would have been your advice for Mr. Eisner of Disney when building and opening Euro Disney?

What will be an ideal response?

Mholman93 · **Reply #1 on:** Sep 11, 2019

Answer 1

Hotels have a much longer history than the airlines but, in a modern sense, the sectors are not that dissimilar in terms of life cycles.

Answer 2

Mr. Eisner should have been more sensitive to French culture and the cultural elite who could shape public opinion and do a better job of educating consumers about the Disney Theme Park experience. He could have also been more critical of the feasibility plan and financial estimates. Finally, he probably should have considered a location closer to Paris and taken greater account of seasonality and weather.