Quality and Mass Customization (Scenario)Upon graduating from ...

[809779]

Quality and Mass Customization (Scenario)
Upon graduating from college, Steve Jungman began his career as a management trainee at Felcher & Sons Inc., a manufacturer of mid-priced office furniture. The firm has recently decided to expand overseas with manufacturing plants in Singapore and Thailand and sales offices in the Asia, Europe, and Australia. In conjunction with this investment in new plants and technologies, the firm plans develop an online presence that will enable customers to individually tailor the products they order from Felcher & Sons. Terry Tate, VP of operations for Felcher & Sons, is overseeing the development of these plants and the new production capabilities. Mr. Tate has asked that Steve be assigned to help him in this process.


Steve tells Mr. Tate that he is excited to be working with him on this project. While he was in school, he did a research project on ________, which allows customers to tailor manufactured products to their individual specifications.
◦ custom market production
◦ mass personalization
◦ design to order manufacturing
◦ single target manufacturing
◦ mass customization

[jamesnevil303]

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[mcmcdaniel]

Quality and Mass Customization (Scenario)
Upon graduating from college, Steve Jungman began his career as a management trainee at Felcher & Sons Inc., a manufacturer of mid-priced office furniture. The firm has recently decided to expand overseas with manufacturing plants in Singapore and Thailand and sales offices in the Asia, Europe, and Australia. In conjunction with this investment in new plants and technologies, the firm plans develop an online presence that will enable customers to individually tailor the products they order from Felcher & Sons. Terry Tate, VP of operations for Felcher & Sons, is overseeing the development of these plants and the new production capabilities. Mr. Tate has asked that Steve be assigned to help him in this process.


Mr. Tate asks Steve to research other companies that use technology to maintain a dialogue with their customers. Steve discovers that Amazon.ca uses its website to ________.
◦ attract more customers through viral marketing techniques
◦ greet customers by name and offer personalized recommendations of products
◦ promote products that the customer would not normally purchase
◦ collect financial information about its customers
◦ survey customers and provide product preference information to its partner companies

[Loise Hard]

greet customers by name and offer personalized recommendations of products

[cherise1989]

Quality and Mass Customization (Scenario)
Upon graduating from college, Steve Jungman began his career as a management trainee at Felcher & Sons Inc., a manufacturer of mid-priced office furniture. The firm has recently decided to expand overseas with manufacturing plants in Singapore and Thailand and sales offices in the Asia, Europe, and Australia. In conjunction with this investment in new plants and technologies, the firm plans develop an online presence that will enable customers to individually tailor the products they order from Felcher & Sons. Terry Tate, VP of operations for Felcher & Sons, is overseeing the development of these plants and the new production capabilities. Mr. Tate has asked that Steve be assigned to help him in this process.


Mr. Tate asks Steve if he has heard of ISO 9000. Steve says he has but cannot remember what it is. Mr. Tate informs Steve that ISO 9000 is ________.
◦ the only quality standards program implemented by companies in Europe and North America
◦ a series of international quality management standards
◦ a quality improvement program that establishes a goal of about 3 defects per 1,000
◦ a quality management program established by the Industrial Strategy Organization
◦ a quality improvement program that establishes a goal of about 3 defects per 1,000,000

[kilada]

a series of international quality management standards

[javeds]

Quality and Mass Customization (Scenario)
Upon graduating from college, Steve Jungman began his career as a management trainee at Felcher & Sons Inc., a manufacturer of mid-priced office furniture. The firm has recently decided to expand overseas with manufacturing plants in Singapore and Thailand and sales offices in the Asia, Europe, and Australia. In conjunction with this investment in new plants and technologies, the firm plans develop an online presence that will enable customers to individually tailor the products they order from Felcher & Sons. Terry Tate, VP of operations for Felcher & Sons, is overseeing the development of these plants and the new production capabilities. Mr. Tate has asked that Steve be assigned to help him in this process.


This reminds Steve about a quality standard program called Six Sigma that establishes a goal of no more than 3.4 defects per ________ units or procedures.
◦ 100,000
◦ 1,000
◦ 1,000,000
◦ 10,000
◦ 10,000,000

[Cnarkel]

1,000,000