Procter & Gamble's introduction of All-Temperature Cheer laundry detergent in Japan was a flop at first. The problem was that Japanese women wash clothes in cold water—either tap water or leftover bath water—so they don't care about all-temperature washing (which is a big selling point in the United States). Also, Cheer was first introduced in Japan at a time when the market for fabric softeners in Japan was rapidly expanding. However, when Japanese housewives added lots of fabric softener to the water, Cheer didn't produce many suds (Americans don't use as much fabric softener). P&G reformulated the product so it wouldn't be affected by fabric softeners, and ads for Cheer in Japan pledged superior cleaning in cold water, not all temperatures. Which of the following might have helped P&G avoid the initial problems with Cheer?
◦ high vs. low context culture
◦ diffusion of innovation
◦ Maslow's hierarchy
◦ self-reference criterion
◦ polycentric orientation
The hypothalamus helps regulate body temperature.
A typical temperature sensor circuit.
The relationship between RH and temperature.
Change in air temperature at various air flow rates for a 4 pass operation
Society: Myths and Realities, An Introduction to Sociology
Variations in Ocean Water Temperature With Depth