This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: When Walt Disney Company's executives were planning to build a theme park in France, they firmly ... (Read 82 times)

ts19998

  • Hero Member
  • *****
  • Posts: 531
on: Dec 2, 2019
When Walt Disney Company's executives were planning to build a theme park in France, they firmly believed that the success of McDonald's and Coke as well as their success in Tokyo Disneyland ensures the runaway success of their plans. Disney policies prohibit sale or consumption of alcohol inside the theme parks which they also implemented in France. This proved to be a failure since consuming wine with the midday meal is a long-established custom in France. This is most likely a classical example of:
◦ a geocentric management orientation.
◦ an unbiased perception of existing culture in Europe.
◦ being victim to the self-reference criterion.
◦ the "think global, act local" principle.
◦ miscalculation of the rate of diffusion of innovations in Europe.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by ts19998 on Dec 2, 2019

spencer.martell

  • Sr. Member
  • ****
  • Posts: 342
Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 39% of students answer this correctly


ts19998

  • Member
  • Posts: 531
Reply 2 on: Dec 2, 2019
Thanks for the timely response, appreciate it

tkempin

  • Member
  • Posts: 332
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

The people with the highest levels of LDL are Mexican American males and non-Hispanic black females.

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

A thermal pool in Yellowstone National Park. A thermal pool in Yellowstone National Park.
Alligators of various ages in Everglades National Park Alligators of various ages in Everglades National Park
Pink-eared Duck - At Central Park Zoo, New York, USA Pink-eared Duck - At Central Park Zoo, New York, USA
Mobile Theme Mobile Theme
John Muir (right) with President Roosevelt at Yosemite National Park John Muir (right) with President Roosevelt at Yosemite National Park
Video: Congenital Heart Defects Animation

For a complete list of videos, visit our video library