When Walt Disney Company's executives were planning to build a theme park in France, they firmly believed that the success of McDonald's and Coke as well as their success in Tokyo Disneyland ensures the runaway success of their plans. Disney policies prohibit sale or consumption of alcohol inside the theme parks which they also implemented in France. This proved to be a failure since consuming wine with the midday meal is a long-established custom in France. This is most likely a classical example of:
◦ a geocentric management orientation.
◦ an unbiased perception of existing culture in Europe.
◦ being victim to the self-reference criterion.
◦ the "think global, act local" principle.
◦ miscalculation of the rate of diffusion of innovations in Europe.
Nave, Reims Cathedral, France.
Morris and Company, Sussex Rush-Seated Chairs.
Infant and Toddler Development and Responsive Program Planning: A Relationship-Based Approach
Sol Duc Falls in Olympic National Park, Washington.