Author Question: A vice-president of a shoe company was in India to assess the market. He found that many people in ... (Read 52 times)

eruditmonkey@yahoo.com · **on:** Dec 2, 2019

A vice-president of a shoe company was in India to assess the market. He found that many people in the southern part of India were walking bare footed. This can be indicative of either the fact that there is a potential market for shoes or there is no market for shoes in that part of the world. To formally confirm one instinct or the other the vice-president should:
◦ give up the idea of doing business in India.
◦ conduct research to find the potential and actual customers.
◦ establish an office to start manufacturing shoes in India.
◦ give free shoe samples to a selected group of customers.
◦ find out if that is true for other Asian countries.

xthemafja · **Reply #1 on:** Dec 2, 2019

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