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Author Question: What is the primary reason why retailers tend to locate high-draw items around the periphery of the store? (Read 136 times)

wenmo

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What is the primary reason why retailers tend to locate high-draw items around the periphery of the store?
◦ There will be less congestion of customers than there would be in the middle.
◦ This arrangement will help to maximize customer exposure to other items in the store.
◦ More shelf space for those popular items is available around the periphery.
◦ This arrangement allows customers to travel through the store as quickly as possible.
◦ It is easier to put large advertisement signs on the outside walls right next to the items.


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Marked as best answer by wenmo on Dec 3, 2019

mtmmmmmk

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wenmo

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Reply 2 on: Dec 3, 2019
Excellent


elyse44

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Reply 3 on: Yesterday
Wow, this really help

 

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