Store-based retailers operate from a fixed store location that ...

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Store-based retailers operate from a fixed store location that requires customers to travel to the store to view and select merchandise or services.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements about magazines is FALSE?
 a. Consumers spend more time, per issue, with a magazine than with a newspaper.
  b. Magazines are the most useful in presenting institutional advertisements.
  c. Magazines have a longer life span per issue than do newspapers.
  d. Magazines have a high reproductive quality.
  e. Magazines have the shortest lead time requirements.

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Answer to Question 1

T

Answer to Question 2

E

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