Author Question: Store-based retailers operate from a fixed store location that requires customers to travel to the ... (Read 143 times)

Hungry! · **on:** Jun 29, 2018

Store-based retailers operate from a fixed store location that requires customers to travel to the store to view and select merchandise or services.

Indicate whether the statement is true or false

Question 2

Which of the following statements about magazines is FALSE?
a. Consumers spend more time, per issue, with a magazine than with a newspaper.
b. Magazines are the most useful in presenting institutional advertisements.
c. Magazines have a longer life span per issue than do newspapers.
d. Magazines have a high reproductive quality.
e. Magazines have the shortest lead time requirements.