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Author Question: Credit card companies can enhance their perception of value by: (Read 90 times)

yoroshambo

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Question 1

"Industrial intimacy":
◦ refers to the value of personal hygiene products.
◦ is best achieved when the company offers one-size-fits all service.
◦ comes from better understanding of specific customer needs and wants.
◦ should be a major goal of companies even if it hurts profitability.

Question 2

Credit card companies can enhance their perception of value by:
◦ giving cash back or airline miles credit for all purchases.
◦ offering different levels of cards (gold, platinum, etc.).
◦ giving customers access to live-person contact.
◦ All of the above could enhance perception of value.


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Marked as best answer by yoroshambo on Mar 30, 2020

honnalora

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yoroshambo

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Reply 2 on: Mar 30, 2020
YES! Correct, THANKS for helping me on my review


strudel15

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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