Big Boy Burgers (Scenario)
Big Boy Burgers (BBB) is an American fast food restaurant chain that has franchises around the world. Recently, BBB managers have been concerned about protecting the firm's intellectual property, which includes the recipes for its unique burger sauces and specialty burger buns. Although BBB has never experienced a theft of intellectual property, the firm's managers feel BBB should be more cautious. Managers are meeting with security and legal experts to discuss the options available to the firm that would protect BBB from future international problems.
Which of the following questions would be more important for the experts to evaluate when determining how to ensure intellectual property protection for Big Boy Burgers?
◦ What should be the penalties for theft of the recipes for their unique burger sauces and specialty burger buns?
◦ Is BBB partnering with ethical franchisees that have no intention of becoming BBB competitors in the future?
◦ What are the commonly counterfeited goods in the market?
◦ How are BBB franchisees modifying recipes and menus to meet the needs and desires of customers in local markets?
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