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Author Question: Big Boy Burgers (Scenario)Big Boy Burgers (BBB) is an American fast food restaurant chain that has ... (Read 112 times)

sdfghj

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on: Feb 15, 2021
Big Boy Burgers (Scenario)
Big Boy Burgers (BBB) is an American fast food restaurant chain that has franchises around the world. Recently, BBB managers have been concerned about protecting the firm's intellectual property, which includes the recipes for its unique burger sauces and specialty burger buns. Although BBB has never experienced a theft of intellectual property, the firm's managers feel BBB should be more cautious. Managers are meeting with security and legal experts to discuss the options available to the firm that would protect BBB from future international problems.


Which of the following statements most likely supports BBB legal experts fully investigating the intellectual property laws of each nation in which BBB has franchises?
◦ Intellectual property laws and its enforcement vary from country to country.
◦ Patents and trademarks granted in one country will transfer to another country.
◦ TRIPS protects the intellectual property of firms doing business in any nation.
◦ Nations with numerous IPR violators are beginning to comply with the WTO.
International Business: The New Realities, Global Edition ¦ Cavusgil, Knight, Riesenberger ¦ 5th Edition
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Marked as best answer by sdfghj on Feb 15, 2021

BUTTHOL369

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Reply #1 on: Feb 15, 2021
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sdfghj

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Reply 2 on: Feb 15, 2021
:D TYSM

Joy Chen

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Reply 3 on: Yesterday
Wow, this really help

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