Question 1
Which of the following is an example of intellectual property?
◦ systems of measurement
◦ McDonald's golden arches
◦ an unpublished book
◦ a phone directory
Question 2
Which of the following is an example of licensing?
◦ Saks Inc. entered China by giving a retail chain in China the authority to use Saks Fifth Avenue name for a flagship department store in Shanghai.
◦ An Indian automobile manufacturing company buys engines from a Japanese manufacturer for its environmentally friendly cars.
◦ A South-Korean consumer electronics manufacturer produces the screens for its brand of television and sends orders to a factory in China to manufacture the casing for the television.
◦ A U.K-based motorcycle manufacturer produces limited-edition customizations of the company's stock models and sells it to customers around the world.
