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Author Question: International Advertising (Scenario)Quik-Vac Corporation, a U.S.-based company, manufactures small, ... (Read 214 times)

123654777

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on: Feb 15, 2021

Question 1

In which of the following industries is standardization more likely NOT to be pursued?
◦ aircraft manufacturing
◦ pharmaceuticals
◦ publishing
◦ credit cards

Question 2

International Advertising (Scenario)
Quik-Vac Corporation, a U.S.-based company, manufactures small, inexpensive vacuum cleaners that work on rechargeable batteries. Quik-Vac customers typically live in small apartments where a large vacuum cleaner is neither necessary nor easy to use. Quik-Vac managers believe there is a market for the vacuum cleaners outside of the United States, especially in communities where living space is limited. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.


Before developing a print media campaign, which of the following must the marketing department of Quik-Vac determine about the company's target market?
◦ the number of homes with TVs
◦ the percentage of people owning radios
◦ the number of global ad agencies in the target market
◦ the literacy rate among the target population
International Business: The New Realities, Global Edition ¦ Cavusgil, Knight, Riesenberger ¦ 5th Edition
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Marked as best answer by 123654777 on Feb 15, 2021

kilada

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Reply #1 on: Feb 15, 2021
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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123654777

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Reply 2 on: Feb 15, 2021
Excellent

Zebsrer

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Reply 3 on: Yesterday
Gracias!

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