Question 1
In which of the following industries is standardization more likely NOT to be pursued?
◦ aircraft manufacturing
◦ pharmaceuticals
◦ publishing
◦ credit cards
Question 2
International Advertising (Scenario)
Quik-Vac Corporation, a U.S.-based company, manufactures small, inexpensive vacuum cleaners that work on rechargeable batteries. Quik-Vac customers typically live in small apartments where a large vacuum cleaner is neither necessary nor easy to use. Quik-Vac managers believe there is a market for the vacuum cleaners outside of the United States, especially in communities where living space is limited. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.
Before developing a print media campaign, which of the following must the marketing department of Quik-Vac determine about the company's target market?
◦ the number of homes with TVs
◦ the percentage of people owning radios
◦ the number of global ad agencies in the target market
◦ the literacy rate among the target population
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