Quik Meal Structure (Scenario)
Quik Meal is a fast-growing MNE that manufactures and sells energy gels for consumption by serious athletes, such as marathoners and triathletes. The energy gels produced by Quik Meal taste much better than the gels sold by other firms, which has led to an increase in sales. Managers and executives with Quik Meal need to determine the best organizational structure for the young firm. Quik Meal has subsidiaries in Japan and Brazil, while company headquarters are based in San Francisco.
Which of the following questions would be more important for Quik Meal executives to evaluate when determining whether to centralize or decentralize the firm's structure?
◦ How much modification is needed for Quik Meal products in Japan and Brazil?
◦ How many athletes from each country participated in the Olympics?
◦ What sports drinks are available and popular in Asia?
◦ What is the possibility of Quik Meal establishing a subsidiary in India?
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