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Author Question: Examples of ________ would include level of advertising expenditure, type of advertising appeal ... (Read 60 times)

ShannenConnor

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on: Feb 10, 2022

Question 1

Descriptive research studies include type of ________.
◦ studies that specify the causality in the problem
◦ studies that need answers to who, what, when, where, and how questions
◦ studies that describe previous findings in similar problems
◦ studies that answer who and what about customers

Question 2

Examples of ________ would include level of advertising expenditure, type of advertising appeal (humor, prestige), display location, placement of website ads, method of compensating salespersons, price, and type of product.
◦ dependent variables
◦ independent variables
◦ co-dependent variables
◦ non-dependent variables
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by ShannenConnor on Feb 10, 2022

miro2222

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Reply #1 on: Feb 10, 2022
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ShannenConnor

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Reply 2 on: Feb 10, 2022
Excellent

covalentbond

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Reply 3 on: Yesterday
Wow, this really help

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