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Author Question: Which type of online advertising format has the appeal of communicating directly with prospective ... (Read 17 times)

Wadzanai

  • Hero Member
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  • Posts: 528
on: Jun 29, 2018
Which type of online advertising format has the appeal of communicating directly with prospective customers, who in turn can become active communicators through their own posted comments?
 a. banner ads
  b. pop-ups
  c. blogs
  d. superstitials
  e. podcasts

Question 2

Marketing communicators _____ associations for their brands by connecting them with other objects that already possess well-known meaning.
 a. define
  b. locate
  c. leverage
  d. advertise
  e. change


owenfalvey

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

c


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