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Author Question: Which of the following is an online advertising format? a. websites b. search engine advertising ... (Read 181 times)

tnt_battle

  • Hero Member
  • *****
  • Posts: 556
on: Jun 29, 2018
Which of the following is an online advertising format?
 a. websites
  b. search engine advertising
  c. superstitials
  d. e-mail advertising
  e. All of these are correct.

Question 2

The pinnacle of brand-name awareness that exists when your company's brand is the first brand that consumers recall when thinking about brands in a particular product category is known as _____.
 a. top-of-category awareness (TOCA)
  b. recognition
  c. tip-of-the-tongue awareness (TOTA)
  d. top-of-mind awareness (TOMA)
  e. top-of-class awareness (TOCA)


kescobar@64

  • Sr. Member
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  • Posts: 324
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

d


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