Which of the following is an online advertising format?
a. websites
b. search engine advertising
c. superstitials
d. e-mail advertising
e. All of these are correct.
Question 2
The pinnacle of brand-name awareness that exists when your company's brand is the first brand that consumers recall when thinking about brands in a particular product category is known as _____.
a. top-of-category awareness (TOCA)
b. recognition
c. tip-of-the-tongue awareness (TOTA)
d. top-of-mind awareness (TOMA)
e. top-of-class awareness (TOCA)
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