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Author Question: Test marketing is expensive and time consuming but both can be justified if the results can improve ... (Read 21 times)

Triley39

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on: Feb 10, 2022

Question 1

Test marketing allows for an efficient but inaccurate method of forecasting future sales, but allows firms the opportunity to pretest marketing-mix variables.
◦ true
◦ false

Question 2

Test marketing is expensive and time consuming but both can be justified if the results can improve a product's chances of success.
◦ true
◦ false
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by Triley39 on Feb 10, 2022

fdsajkl

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Reply #1 on: Feb 10, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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Triley39

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Reply 2 on: Feb 10, 2022
Wow, this really help

vickybb89

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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