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Author Question: Test marketing is expensive and time consuming but both can be justified if the results can improve ... (Read 47 times)

Triley39

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Question 1

Test marketing allows for an efficient but inaccurate method of forecasting future sales, but allows firms the opportunity to pretest marketing-mix variables.
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Question 2

Test marketing is expensive and time consuming but both can be justified if the results can improve a product's chances of success.
◦ true
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Marked as best answer by Triley39 on Feb 10, 2022

fdsajkl

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Triley39

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Reply 2 on: Feb 10, 2022
Gracias!


cpetit11

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Reply 3 on: Yesterday
Excellent

 

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