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Author Question: Marketing research online communities allow unique perspectives of consumers' lives by providing ... (Read 70 times)

allihubbard

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on: Feb 10, 2022

Question 1

It is generally believed that the best focus groups are composed of participants who share homogenous characteristics.
◦ true
◦ false

Question 2

Marketing research online communities allow unique perspectives of consumers' lives by providing live examples of how social influences work and allowing researchers a greater understanding of community dynamics.
◦ true
◦ false
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by allihubbard on Feb 10, 2022

feiojef

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Reply #1 on: Feb 10, 2022
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allihubbard

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Reply 2 on: Feb 10, 2022
YES! Correct, THANKS for helping me on my review

rleezy04

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Reply 3 on: Yesterday
:D TYSM

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