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Author Question: The construction of a Stapel scale begins with the determination of a concept or object to be rated, ... (Read 45 times)

bryantpr01

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on: Feb 10, 2022
The construction of a Stapel scale begins with the determination of a concept or object to be rated, usually a brand or company with the researcher then selecting bipolar pairs of words or phrases that could be used to describe the object's salient properties.
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Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by bryantpr01 on Feb 10, 2022

butterfly17

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Reply #1 on: Feb 10, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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bryantpr01

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Reply 2 on: Feb 10, 2022
Excellent

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Reply 3 on: Yesterday
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