The Stapel scale is
a. a modification of the semantic differential that uses bipolar pairs, has numbered points on the scale, and uses 8 scale positions.
b. a modification of the semantic differential that frees the researcher from the need for item analysis.
c. a modification of the semantic differential that is unipolar, has 7 scale positions, and points on the scale are numbered.
d. an eight point rating scale.
e. unipolar, has 10 scale positions, and points on the scale are numbered.
Question 2
What type of scale would be one way to collect marketing research data in African countries that have a high illiteracy problem and cannot converse in English?
a. Semantic-differential scale
b. Stapel scale
c. Faces scale
d. Likert scale
e. Graphic-rating scale
Life-cycle of the Sun; sizes are not drawn to scale
The 31 pairs of spinal nerves.
The four pairs of paranasal sinuses.
Wright's Modification of Marx's Model Of The Social Classes
Storm Surge Scale
Stages of mitosis. Only two pairs of chromosomes from a diploid (2n)