« previous next »

Author Question: The Stapel scale is a. a modification of the semantic differential that uses bipolar pairs, has ... (Read 71 times)

fbq8i

  • Hero Member
  • *****
  • Posts: 527
on: Jun 29, 2018
The Stapel scale is
 a. a modification of the semantic differential that uses bipolar pairs, has numbered points on the scale, and uses 8 scale positions.
  b. a modification of the semantic differential that frees the researcher from the need for item analysis.
  c. a modification of the semantic differential that is unipolar, has 7 scale positions, and points on the scale are numbered.
  d. an eight point rating scale.
  e. unipolar, has 10 scale positions, and points on the scale are numbered.

Question 2

What type of scale would be one way to collect marketing research data in African countries that have a high illiteracy problem and cannot converse in English?
 a. Semantic-differential scale
  b. Stapel scale
  c. Faces scale
  d. Likert scale
  e. Graphic-rating scale


jsm54321

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

Most strokes are caused when blood clots move to a blood vessel in the brain and block blood flow to that area. Thrombolytic therapy can be used to dissolve the clot quickly. If given within 3 hours of the first stroke symptoms, this therapy can help limit stroke damage and disability.

Neurological Flow Sheet, Including Glasgow Coma Scale Neurological Flow Sheet, Including Glasgow Coma Scale
Urinometer. In this procedure, a urine sample and urinometer are placed within a tube, and the liqui Urinometer. In this procedure, a urine sample and urinometer are placed within a tube, and the liqui
The Geologic Time Scale The Geologic Time Scale
Subscales of the Wechsler Adult Intelligence Scale Subscales of the Wechsler Adult Intelligence Scale
Wright's Modification of Marx's Model Of The Social Classes Wright's Modification of Marx's Model Of The Social Classes
Differential Heating of Land and Water Differential Heating of Land and Water
Video: Global warming and its effect on climate change

For a complete list of videos, visit our video library