The Stapel scale is a. a modification of the semantic ...

[fbq8i]

The Stapel scale is
 a. a modification of the semantic differential that uses bipolar pairs, has numbered points on the scale, and uses 8 scale positions.
  b. a modification of the semantic differential that frees the researcher from the need for item analysis.
  c. a modification of the semantic differential that is unipolar, has 7 scale positions, and points on the scale are numbered.
  d. an eight point rating scale.
  e. unipolar, has 10 scale positions, and points on the scale are numbered.

Question 2

What type of scale would be one way to collect marketing research data in African countries that have a high illiteracy problem and cannot converse in English?
 a. Semantic-differential scale
  b. Stapel scale
  c. Faces scale
  d. Likert scale
  e. Graphic-rating scale

[jsm54321]

Answer to Question 1

E

Answer to Question 2

a