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Author Question: One commonly used basis for market segmentation is the discovery of all of the following differences ... (Read 64 times)

BSITTON

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on: Feb 10, 2022

Question 1

Meaningfulness, stability, and actionability are NOT statistical issues but ________.
◦ marketing manager judgment calls
◦ subject to market research validation
◦ market target issues
◦ market differentiation issues

Question 2

One commonly used basis for market segmentation is the discovery of all of the following differences EXCEPT ________.
◦ economically viable
◦ statistically significant
◦ meaningful
◦ stable
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by BSITTON on Feb 10, 2022

mgranuc

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Reply #1 on: Feb 10, 2022
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BSITTON

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Reply 2 on: Feb 10, 2022
:D TYSM

Sarahjh

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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