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BSITTON

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Question 1

Meaningfulness, stability, and actionability are NOT statistical issues but ________.
◦ marketing manager judgment calls
◦ subject to market research validation
◦ market target issues
◦ market differentiation issues

Question 2

One commonly used basis for market segmentation is the discovery of all of the following differences EXCEPT ________.
◦ economically viable
◦ statistically significant
◦ meaningful
◦ stable


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Marked as best answer by BSITTON on Feb 10, 2022

mgranuc

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BSITTON

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Reply 2 on: Feb 10, 2022
YES! Correct, THANKS for helping me on my review


ktidd

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Reply 3 on: Yesterday
Excellent

 

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