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Author Question: Some commonly used dummy variables are gender (males versus female), purchasing behavior (buyer ... (Read 149 times)

stananza

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Question 1

Since two variables, such as sales and advertising, are logically connected, a regression analysis does not permit the marketing researcher to make cause-and-effect statements.
◦ true
◦ false

Question 2

Some commonly used dummy variables are gender (males versus female), purchasing behavior (buyer versus nonbuyer), advertising exposure (recalled versus not recalled), and purchase history (first time buyer versus repeat buyer).
◦ true
◦ false


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Marked as best answer by stananza on Feb 10, 2022

gwisel

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stananza

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Reply 2 on: Feb 10, 2022
Excellent


dawsa925

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Reply 3 on: Yesterday
:D TYSM

 

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