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Author Question: Some commonly used dummy variables are gender (males versus female), purchasing behavior (buyer ... (Read 165 times)

stananza

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on: Feb 10, 2022

Question 1

Since two variables, such as sales and advertising, are logically connected, a regression analysis does not permit the marketing researcher to make cause-and-effect statements.
◦ true
◦ false

Question 2

Some commonly used dummy variables are gender (males versus female), purchasing behavior (buyer versus nonbuyer), advertising exposure (recalled versus not recalled), and purchase history (first time buyer versus repeat buyer).
◦ true
◦ false
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by stananza on Feb 10, 2022

gwisel

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Reply #1 on: Feb 10, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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stananza

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Reply 2 on: Feb 10, 2022
Excellent

strudel15

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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