Author Question: Micromarketing differs from undifferentiated marketing in that micromarketing ________. (Read 19 times)

Adc3669 · **on:** May 9, 2022

Question 1

Measuring the effectiveness of marketing efforts, or how much each marketing activity contributes to sales, is a matter of ________.
◦ social commerce
◦ attribution
◦ touchpoints
◦ cognition
◦ customer relationship management

Question 2

Micromarketing differs from undifferentiated marketing in that micromarketing ________.
◦ ignores differences among buyers
◦ focuses on only a single market segment
◦ has one marketing mix for the entire market
◦ sells a variety of products to several target customer groups
◦ targets a single location or even a single customer

swagmaster69 · **Reply #1 on:** May 9, 2022

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