Author Question: Concentrated marketing differs from micromarketing in that concentrated marketing ________. (Read 62 times)

Facerro · **on:** May 9, 2022

Question 1

Companies use ________ in an effort to capture everything current and potential customers say and write about the company and its products.
◦ stealth marketing
◦ sustainability marketing
◦ attribution systems
◦ sponsored content
◦ voice of the customer

Question 2

Concentrated marketing differs from micromarketing in that concentrated marketing ________.
◦ targets a single location or even a single customer
◦ focuses on a single market segment
◦ ignores differences among buyers
◦ involves crafting entire marketing programs of products for an individual customer
◦ sells a variety of products to several target customer groups

kaelamcrone · **Reply #1 on:** May 9, 2022

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